The use of benchmarking is closely related to the accomplishment of business excellence and achievement of world class of products and services. Companies that actively and continually use benchmarking have greater chances to strengthen their competitive position at the global market as well as to get a stable market position prosperous for further market growth. Benchmarking as a technique of learning on other’s experiences, is a powerful mean for improving competitive ability of domestic companies and involving in global economy. On the basis of using the concept of benchmarking, home entrepreneurs can gain knowledge that is useful and effective and is a mean for practical functioning of the organization.