The article analyzes the speciёcity of the traditionalism trends functioning in the Russian literature of the second half of the XX century in the context of neosentimentalism discourse. Its universality and functional multiplicity provides its widespread penetration into the literary process of that time and integration with various literary phenomena: postmodernism, feminine prose, literature of “new biographism”, “new drama”, etc. Neosentimentalist discourse activation becomes a means of overcoming crisis results of postmodern intellectual paradigm and primarily performs the rehabilitation function, reviving a set of constants, including an ethical one and that of human existence. Axiological potential of neosentimentalist discourse is represented through the category of corporeity, acquiring positive semantic connotations. Integration of neosentimentalist discourse with the literature of traditionalism provides the evidence of a state of its (literature) crisis and tendency to vary the forms and methods of artistic expression.