TOO MANY WALLS AND NOT ENOUGH BRIDGES: THE IMPORTANCE OF INTERCULTURAL COMMUNICATION STUDIES

Alongside with globalization tendencies, the world still displays a lot of cultural differences, which separate people and create communication problems. Both scholars and teachers are now searching for guidance in the rapidly changing political, cultural, and educational environment. Over the last 30 years intercultural communication has attracted a lot of attention and has become an important object of interdisciplinary study, teaching, training, and practical activities. This interest is not surprising, as nowadays many people’s professional or private lives bring them into contact with individuals from other cultures. Continuing worldwide travel, migration, business, education, sports, etc. result in increasing intercultural encounters. New technologies have made them accessible in daily practices. Therefore, it is critically important to grasp the implications of the existing intercultural communication theories and possible ways of applying them to real life.

• Larinaand
• Leontovich Olga

• Гуманитарные науки