STRUCTURE-INTERACTION THEORY: CONCEPTUAL, CONTEXTUAL AND STRATEGIC INFLUENCES ON HUMAN COMMUNICATION

This paper addresses Structure-Interaction Theory (SIT), a theoretical framework that both describes communication messages as well as assists in making predictions about how human communication can be improved based on listener preferences for message structure or interaction. Communication messages may be characterized as existing on a continuum of structure-interaction. Communication structure is the inherent way information in a message is organized. A highly structured message is one in which the message is strategically organized using a planned arrangement of symbols to create meaning. Communication interaction is a way of viewing a message with give-and-take, less sustained “notes,” more change in note sequence and briefer notes. SIT seeks to provide a framework to assist communicators in appropriately adapting a message for maximum effectiveness.

• Beebe StevenA.

• Гуманитарные науки