The article below is a general review and it is dedicated to a regional identity phenomenon and sociocultural features of its formation. The key to understanding processes of different types of identities formation is carrying out researches on national and ethnic cultural processes. The present article gives a brief analytical and critical review of scientiёc works and articles of other authors written on the aforesaid topic. The subject of ethnocultural identity inяuence on the formation of national self-consciousness is revealed. The main method is critical analytics of the modern researches on the problem of regional identiёcation and self-identiёcation. The emphasis is put on the researches which focus on the Siberian regions of the Russian Federation. The modern problemacy of the ways of regional identity and self-identity formation reveals through the soft power of the cultural policy and the smart power of the scientiёc researches and creative projects of those who live and work in a speciёc region. This soft power favours construction of images, constants and concepts in a cultural space through preservation of national traditions and customs and its transmission to spectators via works of art and culture. One of the concepts connected with socialization, adoption and basic meanings is the concept Motherland. The article is focused on the image of the small homeland in the consciousness of the people of the Siberian region.