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On Politeness in Translation
The category of Politeness is nowadays a concept which is heavily studied in cultural studies and pragma- linguistics. The aim of this article is to show some major problems of linguistic politeness in connection with the translation studies. There are the following areas under discussion: the concept of negative and positive politeness, speech etiquette, cross and intercultural differences in politeness. As a result it is argued that context pragmatics and translation maneuvering with integrated areas of text potential, audience demand and presentational devices may provide function equivalence in representation of politeness.
Авторы
Тэги
linguistic politeness
verbal etiquette
translation studies
inter- cultural communication
function equivalence
context pragmatics
translation maneuvering.
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